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In Hungarian business, trust is earned slowly — and the small things earn it. A well-judged greeting, the right word at the right moment, an awareness of how decisions are really made: these signal respect long before any contract is discussed. Get them wrong, and the damage is rarely announced. A misread gesture or an unfamiliar custom can quietly cool a relationship, even when the professional work is flawless. For an international visitor, none of this needs to be daunting